Im Wettbewerb ist Größe für Firmen zum Nachteil geworden
Lange galt Größe als Garant für eine gute Position im Wettbewerb. Doch die Zeiten haben sich geändert. Größe ist zu einem Nachteil geworden. Früher galt das Prinzip der Größe. Unternehmen, die über eine bedeutende Einkaufsmacht, große Umsätze und eine hohe Kapitaldecke verfügten, waren für Lieferanten, Kunden, Mitarbeiter, Banken und Politiker besonders interessant und wurden heftig umworben. Es ging um Mengeneffekte und Kostendegressionen, um Verdrängungswettbewerb und um St
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