McKinsey Quarterly 2007: Strategy’s strategist

Strategy is not about rolling resource budgets and market-share projections, it‘s about the next big thing. Great how this article from 2007 asks the central question about strategy as well as describes the real opportunities out of changing markets and technologies.

Read the article in McKinsey Quarterly - November 2007 ...

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Dr. Marcus Disselkamp

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Phone: +49 89 8212485

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