Disaggregation & Demateralisierung: Wie Bitcoin, Scout24, Spotify & Co. die Welt verändern
Mein letzter Blogbeitrag behandelte die Aspekte der Serviceökonomie, um in transparenten Netzwerken und digitalen Ökosystemen zu überleben. Es ging um das Verständnis, dass nicht nur die reinen (Kern-)Produkte und (Hardware-) Komponenten, sondern immer mehr die zusätzlichen Dienstleistungen um das eigentliche Produkt Mehrwerte und damit sogar separate Gewinn-Chancen bieten. Genau hier setzen zwei weitere Trends der Digitalen Transformation an und unterstützen Unternehmen bei
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